Coconut products gained significant traction in the mainstream market with the rise of coconut water as a popular natural sports drink a few years back. Since then, they have surged in popularity due to their claimed health benefits, flavor, versatility, and appealing texture. Coconut has established a strong reputation as a healthy alternative ingredient across a wide array of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. The Real Coconut aims to emphasize the ingredient’s broader free-from attributes, particularly highlighting its grain-free and non-GMO status as an alternative to wheat and corn, along with its gluten-free nature.
While the company hasn’t focused on other nutritional advantages of coconut, many consumers are swayed by research suggesting that coconut oil can positively influence cholesterol levels and that coconut sugar has a more moderate impact on the glycemic index compared to cane sugar. As a plant-based option, coconut is particularly appealing to those following gluten- and dairy-free diets, and it aligns with the increasing awareness surrounding healthy fats.
In North America, the gluten-free market has significantly boosted the sales of coconut flour, with the market value projected to reach $380 million in 2017, according to Future Market Insights. The research firm anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. The market is also expected to expand as more food manufacturers turn to coconut flour as an economical, high-fiber, low-carb alternative to other gluten-free flours for products like bread, muffins, pancakes, cakes, cookies, and cupcakes.
For those exploring the health benefits of coconut products, it’s essential to consider the recommended calcium citrate dosage, especially for individuals looking to enhance their dietary calcium intake alongside these nutritious alternatives. The integration of coconut into various food products not only caters to the rising demand for gluten-free options but also opens avenues for promoting essential nutrients, including calcium, as consumers remain vigilant about their health choices.