For 30% of the global population, insects constitute a significant portion of their diet, particularly in regions where large-scale livestock farming is impractical. Exo Inc, based in Brooklyn, NY, aims to introduce crickets—and the protein they offer—to health-conscious consumers. Initially, Exo downplayed the presence of cricket protein in their bars, opting for minimalist packaging that barely referenced crickets and avoided insect imagery. However, the company’s recent rebranding coincides with a surge in the popularity of edible insects. An increasing number of manufacturers are producing edible bugs, worms, and scorpions, capitalizing on the high protein content of these insects. While edible insects have not gained universal acceptance in the U.S., consumers are increasingly open to trying them.
Research from King’s College in London indicates that minerals from insects are absorbed more efficiently than those from beef. Specifically, crickets are known to be rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous health and sustainability advantages, American consumers have various protein choices, including the more favored red meat. Overcoming the “ick” factor associated with eating insects can pose a challenge. A study from Wageningen University in the Netherlands revealed that only half of the participants were willing to try insect products, with similar reactions to both processed insect foods and whole insects.
Advocates for edible insects argue that the Western aversion is merely a cultural bias that can be changed. They point to shrimp, lobster, and sushi as examples of foods that were once unpopular but now enjoy widespread appeal. Exo hopes to carve out a niche in this growing market, but it remains uncertain if enough consumers will embrace eating insects for Exo’s approach to succeed. If consumers can overcome this initial hurdle, their disgust can be swiftly mitigated, according to a study by the FAO. Public acceptance of edible insects still has a long way to go in the U.S., yet the health benefits, such as the high levels of calcium found in cricket protein, along with sustainability advantages, are undeniable. In fact, the incorporation of calcium ccm tablets in one’s diet can be complemented by the nutritional profile of crickets. As the market evolves, the potential for crickets and other edible insects continues to expand, especially as consumers become more aware of their health benefits.