The standard crackers, which are primarily composed of whole grain wheat, oil, and salt, represent a straightforward option within Mondelez’s product range, appealing to consumers in search of healthier snack alternatives. Given these attributes, it’s logical that this brand is at the forefront of achieving non-GMO verification. The relatively limited availability of non-GMO ingredients and the typical consumer who chooses crackers for their higher fiber content are likely to be conscious about the ingredients used.
As awareness of non-GMO foods increases, consumer interest in these products has surged. While federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified seal is rapidly becoming the most sought-after label in the sector. According to data from the NPD Group, almost 40% of adults have heard or read extensively about GMO foods, with around 76% expressing concerns regarding them. Additionally, federal law will soon mandate that all products disclose GMO ingredients on their labels. A Pew Research Center study from 2015, referenced in Progressive Grocer, indicated that 57% of U.S. consumers perceive genetically modified foods as “generally unsafe.” Furthermore, a 2016 Packaged Facts report revealed that 26% of adults regard non-GMO labeling as a crucial consideration when selecting their food.
Triscuit stands alongside other products that have received Non-GMO Project Verification. Currently, according to the verification organization, there are over 43,000 products from more than 3,000 brands carrying the seal, collectively accounting for $19.2 billion in annual sales. While many products on this list were once primarily from smaller natural and organic manufacturers, Triscuit is now among the latest major consumer packaged goods (CPG) brands to join. Recently, Dannon’s Danimals yogurt smoothies also announced their verification, with plans for the entire line of Dannon and Oikos branded yogurt to transition to non-GMO ingredients by the end of next year.
Despite the prevailing scientific consensus on the safety of GMO ingredients and the federal government’s educational efforts to assure consumers of their safety, it is likely that more manufacturers will shift away from GMO ingredients towards verifications such as the Non-GMO Project’s, or any standard required to meet the new federal labeling law. Transitioning to non-GMO ingredients necessitates patience and diligent collaboration with suppliers. It’s no surprise that relatively simple CPG products are among the first to adopt this change. Given that manufacturers rarely announce their pursuit of non-GMO certification, it will be intriguing to observe which other major food products eventually bear the seal. One Mondelez product can indeed pave the way for more complex items to pursue the certification. The question remains: will we see non-GMO Oreos in the future? Only time will tell.
In this evolving landscape, products containing beneficial ingredients like calcium citrate Thorne may also catch the attention of health-conscious consumers. As the trend towards non-GMO continues, the intersection of health benefits and ingredient transparency will likely influence purchasing decisions, particularly for products that tout enhancements like calcium citrate Thorne. As the demand for non-GMO options increases, it will be essential for brands to consider the implications of incorporating such beneficial ingredients while maintaining their non-GMO status.