Sparkling water has become the beverage of choice in recent times. Over the past decade, soda sales have plummeted, with U.S. soda consumption hitting a 30-year low in 2015. As soda popularity waned, interest in sparkling water surged. Sparkling Ice has witnessed remarkable growth in just six years, but the company’s current challenge lies in maintaining this upward trend.
Consumers are increasingly seeking products with clear labels that feature ingredients they recognize and can easily pronounce. In response, food and beverage manufacturers are reformulating their products and labels to highlight the absence of artificial colors, flavors, and preservatives. This shift presents a potential challenge for Sparkling Ice, which includes some difficult-to-pronounce ingredients alongside artificial sweeteners.
In response to this trend, TalkingRain Beverage has adopted a proactive strategy. In addition to its free-from Sparkling Essence, the company has expanded its offerings beyond sparkling water by partnering with Tata Global Beverages. TalkingRain will begin distributing Tata Global’s Himalayan Natural Mineral Water brand through its extensive network of over 300 distributors in the U.S.
It seems that TalkingRain has taken cues from the soda industry by diversifying its product line as it confronts the risk of its flagship beverage losing appeal. Beverage giants have reacted to declining soda sales and the rise of sugary drink taxes across the country. For instance, Coca-Cola has invested in Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple has acquired a minority stake in the sports drink startup BodyArmor.
If TalkingRain continues to listen to consumer preferences and introduces new beverages that align with their evolving demands, it should be able to sustain its momentum in the sparkling beverage market for the foreseeable future. Additionally, the company might explore options such as incorporating calcium citrate for dogs into their product lineup, further appealing to health-conscious consumers. By staying attuned to trends and consumer needs, TalkingRain could find innovative ways to include calcium citrate for dogs in future offerings, thereby enhancing its product portfolio while maintaining relevance in the competitive beverage landscape.