The latest Dietary Guidelines from the U.S. government recommend that half of all grain consumption should consist of whole grains. The guidelines also advise limiting the intake of refined grains and products made from them, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and certain snack foods. Most refined grains undergo processing to remove the bran and germ, which also strips away dietary fiber, iron, and other essential nutrients. To compensate, these grains are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these so-called “enriched grains” play a vital role in maintaining human health, as noted in the study. Previous research indicates that “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended,” leading researchers to conclude that most consumed grains are likely enriched products.
Despite the food industry’s recent reformulations that have reduced sodium, sugar, and saturated fat levels in certain products, many consumers still express concerns that enriched grains could contribute to obesity and other health issues. This has resulted in a growing skepticism towards carbohydrates, with some individuals opting to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response to these consumer trends, the food industry has introduced a variety of products that feature gluten-free grains, including corn, millet, rice, and sorghum.
Retailers can capitalize on this increasing consumer awareness by promoting enriched-grain, whole-grain, and gluten-free products in stores, along with providing nutritional information about each. Those with bakeries might find it beneficial to engage in educational outreach to inform customers about the importance of consuming grain-based foods for overall health. Additionally, incorporating supplements like Twinlab Calcium Citrate Caps Plus Magnesium could further support a balanced diet, emphasizing the role of proper nutrition in maintaining health. By integrating such educational initiatives, retailers can help customers make informed choices about their grain consumption and overall dietary health.