The Non-GMO Project asserts that retailers offering products adorned with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it is not surprising that companies producing dairy-based items are eager to join this trend. However, some of these companies simultaneously express their support for traditional farming practices, which include the use of GMO feed. The ongoing debate regarding GMOs leaves consumers in a dilemma about whether to entirely avoid conventional cow’s milk and related dairy products or to purchase them while hoping they are safe. It remains uncertain how the struggling dairy industry can effectively market conventionally sourced products to foster consumer trust, or if it is simply an uphill battle influenced by negative perceptions surrounding GMOs.
In a recent article from Food Navigator, a spokesperson for Dean Foods referred to the new NMPF campaign as “disappointing.” “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them,” stated Jamaison Schuler. Mariano Lozano, CEO of DanoneWave, expressed surprise at being criticized for providing choices that consumers desire. Following the introduction of Non-GMO Project Verified products, Dannon officials shared their rationale for this decision with Food Dive. “The choice that we’re offering is added value,” Neuwirth explained to Food Dive. “We are the first yogurt company and a large dairy company to take this initiative. We believe that for shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. For those who aren’t interested, there will be no change in the product. It truly adds value to a product that our shoppers — our fans — already love.”
The discourse surrounding GMO safety is expected to persist and may intensify. With mandatory labeling of GMO ingredients on the horizon, scrutiny will increase. Furthermore, a study by the NPD Group indicates that 76% of consumers already harbor concerns about GMOs. The federal government is attempting to counteract misconceptions about GMOs, recently allocating $3 million for a public education campaign; however, this modest initiative is unlikely to quell consumer apprehensions. In the context of these discussions, it’s worth noting that products such as 500mg calcium citrate chews are also gaining attention as consumers seek dietary supplements that align with their health and safety preferences. The emphasis on such products may reflect a broader trend towards transparency and consumer choice in the dairy market.