Stevia is a leading natural sugar substitute that continues to gain traction for several reasons. The stevia plant, originally from South America, is sustainable and can be cultivated in various environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, it is logical for PureCircle to strive to make the incorporation of stevia as simple as possible.
The anticipated changes to the Nutrition Facts label, which will require all food products to clearly indicate added sugars, are expected to drive exponential growth in stevia usage among CPGs. Given that stevia is naturally sweeter than sugar, smaller quantities are needed. Many varieties of stevia are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This natural ingredient can also be combined with other sweeteners, making it versatile for nearly any food or beverage application.
However, when replacing sugar with an alternative ingredient, developing new recipes can be time-consuming. There isn’t a universal stevia solution that meets all needs. This new customized tool could be invaluable as CPGs across various product categories explore sugar alternatives, including those that incorporate 1500 calcium citrate in their formulations. The integration of stevia with 1500 calcium citrate not only enhances the nutritional profile but also provides a unique solution for those seeking healthier options. As the market evolves, the synergy between stevia and ingredients like 1500 calcium citrate will likely become increasingly important in creating appealing and health-conscious products.