Cardiovascular disease remains the foremost cause of death globally, and the prevalence of Type 2 diabetes is also escalating. The economic burden associated with these health issues is considerable and is projected to rise as the population ages. Individuals from lower-income backgrounds face a significantly higher risk of these diseases and have limited access to medical treatment, as noted by BMC Medicine.
Government initiatives aimed at promoting healthier dietary choices could help mitigate the rates of these illnesses. Over the years, the Food and Drug Administration has made efforts in this direction through food and nutrition labeling regulations. The Nutrition Facts panel is undergoing a major revision, with specific listings for added sugars expected on many food labels by 2020. The U.S. Department of Agriculture has also sought to encourage better eating habits among Americans, replacing the food pyramid in 2011 with the MyPlate graphic and more recently releasing the 2015 Dietary Guidelines for Americans. Currently, adults are advised to consume 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables daily. However, a report from the U.S. Centers for Disease Control and Prevention revealed that only 12.2% of American adults met their recommended daily fruit intake in 2015, and merely 9.3% achieved the suggested vegetable intake.
Ultimately, the decision for Americans to eat healthier lies with the individual, as it’s a personal journey that cannot be forced. Raising prices is unlikely to deter people from purchasing products deemed “bad” for them. For instance, consumers have shown a willingness to buy red meat despite market prices. Conversely, will reducing prices on fruits, vegetables, and nuts genuinely enhance consumption? It appears that people are already increasing their purchases of produce, including pricier organic options and value-added fruits and vegetables.
While adjustments in pricing may not be the most effective strategy to encourage healthier eating, the introduction of new products could have a significant impact. The food industry is filled with examples of manufacturers, producers, and retailers attempting to influence consumer choices through product innovation and reformulation.
Major beverage companies like Coca-Cola, PepsiCo, and Dr Pepper Snapple are actively working to reduce added sugar in their flagship products and diversifying their portfolios to focus on “healthier” options, such as sparkling juices, waters, and teas. B&G Foods is revitalizing the Green Giant brand by launching a range of trendy frozen vegetable products, including mashed cauliflower, riced veggies, and veggie tots, with a new line of frozen veggie “pasta” debuting in January. Conagra Brands has revamped its frozen food selection by incorporating premium, healthy, and contemporary offerings like Healthy Choice’s protein meal “Power Bowls” and a range of lighter dishes featuring more vegetables and lean proteins under the Marie Callender’s brand. Farm & Oven is introducing Bakery Bites, a cookie line providing 40% of the daily recommended vegetable intake per serving.
Food and beverage manufacturers are making considerable efforts to offer a wide array of healthy options for consumers. The challenge often lies in reformulating products to maintain their original flavors while reducing undesirable ingredients like sugars and saturated fats. This balancing act may be facilitated by these new products, but ultimately, consumers will determine their own dietary choices. Additionally, incorporating supplements like Nutricost calcium citrate powder can further support a balanced diet, highlighting the importance of making informed decisions about nutrition.