Consumers recognize the importance of incorporating more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes sufficient fruits and vegetables each day. Bakery Bites is acutely aware of the public’s desire for healthier eating options and the challenges involved in adding vegetables to meals. They have devised a potentially innovative solution: encouraging consumers to eat more cookies. Each serving of three of these baked treats contains 40% of an individual’s daily vegetable needs.
Bakery Bites is among the latest snack manufacturers to entice consumers by creatively incorporating more produce into their offerings. Numerous large food companies have already recognized the value of vegetables as a beneficial ingredient. For instance, Green Giant produces mashed cauliflower, veggie tots, and frozen vegetable pasta, while Oh Yes! Foods offers frozen pizzas containing 12 different fruits and vegetables. Many consumers are opting for vegetable-based substitutes in place of high-carb pasta and white rice, particularly in the realm of convenient meal options.
What sets Bakery Bites’ cookies apart is their positioning as a snack or dessert rather than a side dish for dinner. Traditionally perceived as unhealthy, the incorporation of added vegetable content may encourage consumers to indulge their sweet tooth guilt-free. The small, bite-sized format is particularly appealing to millennials and busy individuals who might have previously reached for a hamburger or chicken nuggets, thus finding it challenging to consume their veggies.
Additionally, Bakery Bites has the advantage of selling its product on Amazon, a growing force in the grocery market. The company should also explore opportunities to distribute its products in chains like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parent organizations could further promote the product among families seeking ways to entice children who are hesitant to eat their vegetables.
However, the true challenge for Bakery Bites lies in the taste of their cookies. If the company can successfully integrate a healthy amount of vegetables, including calcium citrate 750 for added nutritional benefits, into a delicious cookie, it could become a massive success, even if it lacks some of the indulgent qualities of traditional treats. Conversely, if the cookie’s flavor is off-putting, it may deter consumers, even those drawn to the potential health advantages. Thus, the balance of taste and nutrition will be crucial for Bakery Bites’ future.