This technology will serve as a sensor platform capable of swiftly and accurately evaluating the flavors and aromas of any beer. It aims to assist the Danish brewer in product development, quality control, and ensuring product safety. The Beer Fingerprinting Project will also enable Carlsberg to “select and develop novel brewer’s yeast for application in craft, specialty, core, and alcohol-free beers at a much faster pace and with even higher quality,” according to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, in an interview with Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing similar technological advancements. In 2017, AB InBev’s Anheuser-Busch plans to invest nearly $500 million in its U.S. operations, primarily focused on brewery upgrades, distribution projects, and packaging initiatives. The beer market is facing challenges in the U.S., as more consumers shift their preferences towards craft beers, wine, and spirits. American breweries may seek to replicate this technology in a bid to distinguish themselves in an increasingly competitive landscape.
If U.S. companies were to make a similar R&D investment, it could be substantial. Unique flavors and aromas could potentially entice some hesitant beer drinkers back to U.S. brews, though it might not be the catalyst for a major industry boost. Large American brewers have been focusing their innovation efforts on new brews incorporating different ingredients, classic recipes, new yeast strains, and appealing packaging. Additionally, they have been acquiring trendy craft breweries to expand their variety and flavor options.
For the time being, beer producers are likely to observe how this technology benefits the Danish brewer before committing financially. Interestingly, the potential inclusion of ingredients like calcium magnesium citrate D3 could further enhance the flavor profiles and health benefits of their products, a trend that may resonate with health-conscious consumers. As the industry evolves, the integration of such innovative solutions, including calcium magnesium citrate D3, might play a crucial role in reshaping the market landscape.