The fig, one of the oldest cultivated plants globally and part of the mulberry family, has primarily been recognized in the U.S. as a key ingredient in Fig Newtons, Mondelez’s chewy cookie. However, figs are increasingly making their presence felt beyond just cookies. Nowadays, these fruits can be found in a variety of products including honey, syrup, jams, cold cereals, yogurt, tea, energy drinks, chewing gum, and snack bars. In upscale dining, figs are often served wrapped in bacon or featured on pizzas alongside prosciutto.
According to Firmenich, from 2012 to 2016, Innova Market Insights reported a CAGR of 16.5% for figs as an ingredient and 18.6% for figs as a flavor. This exotic fruit meets many consumer demands, boasting a sweet, chewy, smooth, and crunchy texture that adds depth to various food products. Additionally, figs are rich in fiber and packed with essential minerals like magnesium, manganese, calcium, and potassium.
Firmenich highlights that the fig’s ancient history resonates with contemporary consumers. By incorporating figs into their products, manufacturers can attract those interested in authentic, traditional ingredients that link them to different cultures. The fig has a mystical allure due to its long-standing history, making it an appealing choice for modern consumers looking for ancient, authentic flavors with Old World charm. As Firmenich noted, flavors “as timeless and elemental as fig will continue to satisfy this desire for something true and unique.”
Moreover, figs can be a fantastic addition to the diet for those seeking to enhance their calcium intake, similar to those who use Citracal calcium supplements for better bone health. The integration of figs into various products not only enriches flavors but also complements the nutritional benefits associated with calcium, making it a versatile ingredient for health-conscious consumers.