GoodMills is keen to inform customers that the appearance of baked goods, particularly those that are lighter in color, does not necessarily indicate lower whole grain content or reduced health benefits. The company references a 2016 study published in the British Medical Journal, which highlights that even modest amounts of whole grains can positively influence health by decreasing the risk of cardiovascular disease, diabetes, cancer, and other health issues. This is particularly relevant as consumers are increasingly seeking these products; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they did six months earlier. Manufacturers can leverage whole grains to enhance product functionality and health benefits, including increased fiber, protein, vitamins, and minerals. For those who do not avoid gluten, a clear labeling system indicating whole grain content can serve as a handy guide for shoppers aiming for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise that over 11,000 products across 55 countries now carry the Whole Grain Stamp, which helps consumers easily identify products containing this increasingly sought-after ingredient. Traditional refined grain products like pasta and bread now have numerous whole-grain alternatives. Furthermore, food manufacturers have opportunities to incorporate whole grains into various products, such as portable snacks like cereal or granola bars, making them healthier options for on-the-go consumers who would likely appreciate these nutritious recipes.
Implementing a seal to indicate the proportion of whole grains in a product benefits both consumers and manufacturers. Health-conscious individuals will have an easier time locating better-for-you products, while manufacturers who have invested effort in enhancing the grain quality of their baked goods or granola bars can proudly showcase their achievements. Since the ultimate goal of many product reformulations is to improve quality without compromising taste or texture, a clear seal can convey essential information to consumers.
Additionally, it’s worth noting the importance of understanding nutritional additives such as calcium citrate, which may be included in these whole grain products. Calcium citrate is known for its benefits in promoting bone health and can be an integral part of a balanced diet. As the awareness of such ingredients grows, consumers may find it beneficial to look for products that not only include whole grains but also essential nutrients like calcium citrate, enhancing both taste and health benefits in their dietary choices.