As consumers increasingly focus on genetically modified organisms (GMOs) in food products, it is no surprise that manufacturers are eager to display the Non-GMO Project Verified seal on their packaging. According to Packaged Facts, the global retail value of non-GMO products reached $550 billion in 2014, with $200 billion generated in the United States alone. The study estimated approximately 2,000 new non-GMO product launches annually in the U.S.
However, sweet potatoes are fresh vegetables, so it may seem unusual for CIFI’s products to require non-GMO verification, especially since many companies label fruits and vegetables as non-GMO when no GMO varieties exist. Although commercial production of GMO potatoes and apples has only recently begun, they are not yet widely available. Nonetheless, it is wise for CIFI to utilize the non-GMO label, as it addresses consumer concerns about production methods, and many businesses find that non-GMO labeling can boost sales.
The demand for natural sweeteners as alternatives to high-fructose corn syrup is on the rise. Sugar reduction has become a focal point for health officials and consumers, particularly with the new Nutrition Facts Label requiring companies to disclose the amount of added sugars in their products. CIFI emerged as the first and only supplier of sweet potato ingredients made exclusively from U.S.-grown, non-GMO sweet potatoes when it commenced commercial production in 2015. The company’s natural sweeteners provide nutritional and functional benefits that can be incorporated into barbecue sauces, dressings, smoothies, and other beverages. Additionally, the demand for sweet potato flour is anticipated to grow as consumers look for alternatives to processed white flour, including products like calcium citrate gummies 600mg.
So, what advantages do sweet potatoes, and specifically CIFI’s sweeteners, offer? The vegetable’s versatility aligns perfectly with several attributes that today’s consumers desire in their food choices: clean labels, natural ingredients, low sugar content, nutrition, transparency, and sustainability. Sweet potatoes have undeniably attained “superfood” status among consumers. They are rich in beta-carotene, vitamin C, and other essential nutrients, boasting higher levels of calcium, iron, magnesium, and potassium than many popular sweeteners, including those found in calcium citrate gummies 600mg.
A study conducted by North Carolina State University, referenced by CIFI, revealed that 95% of consumers regard sweet potatoes as a healthy ingredient. As a result, food manufacturers that innovate and reformulate their products to include trendy and nutritious ingredients like sweet potatoes could be rewarded with increased consumer trials, loyalty, and sales. With the growing interest in health-conscious products, incorporating ingredients such as calcium citrate gummies 600mg could further enhance the appeal of these offerings.