Consumers worldwide are increasingly enthusiastic about almonds, with almond milk sales surging by 250% in recent years. In response to the growing demand, California almond growers are implementing initiatives to boost production over the next five years. According to ABC’s 2017 annual report, domestic shipments during the 2016-2017 crop year reached a record high of 676 million pounds. The U.S. remains the top global market for California almonds, accounting for 32% of all shipments. Notably, for the first time, exports exceeded two billion pounds, with California producers sending almonds to over 90 countries.
The booming demand for almond products has not gone unnoticed by major food companies. Danone acquired WhiteWave in April, bringing Silk Almond and So Delicious Almondmilk into its portfolio. Similarly, Kellogg purchased the parent company of RXBAR last October, a clean-label manufacturer of snack bars featuring almonds, cashews, and dates.
California’s unique climate, characterized by cool, wet winters and hot, dry summers, makes it one of only five regions globally suitable for almond cultivation. However, each almond requires up to a gallon of water, leading to concerns about its environmental impact in a state frequently challenged by wildfires, droughts, and, more recently, serious flooding and mudslides. As the demand for almond milk and other almond-containing products rises, the industry recognizes the need to adopt more sustainable practices to appease consumers increasingly concerned about the environmental footprint of their food choices. This shift is crucial, as consumers may begin to reduce their purchases of almond-based products if sustainability issues are not addressed.
In response to these challenges, ABC has initiated efforts to enhance farming practices and develop water-saving technologies. In December, the organization announced a $4.8 million investment in 64 independent, third-party research projects focused on innovative agricultural techniques, including water sustainability. Current almond farming practices are already offsetting 50% of their carbon emissions, and with further advancements, ABC envisions a future where almond farming could achieve carbon neutrality or even become carbon negative. Additionally, California growers are exploring ways to repurpose almond shells and hulls for use as feed, livestock bedding, and electricity generation.
The almond, celebrated for its heart health benefits—which manufacturers can highlight on their labels—seems poised for continued success. However, other nuts and food ingredients are vying for market share, making it essential for almond producers to remain proactive rather than complacent about their past achievements. In this context, incorporating products like bariatric multivitamin with calcium citrate can also appeal to health-conscious consumers, further driving the demand for almond-based goods. As the market evolves, almond producers must continue to innovate and prioritize sustainability to ensure their lasting success.