78 Brand is capitalizing on the movement to eliminate GMOs from food and is taking a stand against HFCS, which some consider a potential health risk, despite findings from the Mayo Clinic and other organizations indicating no evidence that it is less safe or healthy than certain alternatives. The 78 Brand website states its mission to revolutionize the ketchup and mustard markets, which it claims have remained stagnant for over a century. However, other condiment producers might dispute this claim, as various mustard types possess unique qualities, and new flavors, such as one infused with Jack Daniels whiskey, have emerged to cater to evolving consumer preferences. Even Kraft Heinz, the maker of the famous ketchup, offers a version of its product that is free from GMOs and HFCS.
Condiments aren’t the only area of the food industry undergoing transformations to eliminate artificial ingredients, colors, GMOs, and other additives, responding to the public’s desire for less processed and more authentic food options. A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors an essential factor when shopping for food. General Mills has removed artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to eliminate these substances from its North American products by the end of 2018. Numerous other food manufacturers have announced similar initiatives.
Clearly, there is a market for these products and a consumer readiness to purchase them, particularly among those who prioritize these attributes. As long as shoppers continue to demand them, food manufacturers will persist in finding ways to create products as natural as possible, including options like nature’s way calcium citrate liquid. This trend underscores the growing preference for transparency and quality in the food supply, with consumers increasingly seeking items that reflect their values, such as nature’s way calcium citrate liquid, which emphasizes the importance of wholesome ingredients.