While it may appear that more consumers are moving away from whole milk in pursuit of healthier options, the leaders at Stonyfield believe that their organic products are gaining traction as people seek essential nutrients like protein and calcium. Other companies, such as Maple Hill Creamery and Chobani, have also recognized this trend by launching their own whole-milk yogurt lines. Stonyfield’s organic 100% Grassfed Whole Milk yogurt starts with milk from cows that graze exclusively on grass, ensuring high-quality ingredients.
Nutritionists have long maintained that organic whole milk is more beneficial due to its higher levels of omega-3 fatty acids and lower amounts of harmful omega-6 compared to other types of milk. Additionally, yogurt made from whole milk is typically thicker, creamier, and more flavorful, which executives claim enhances its appeal. The less processed nature of whole milk products is particularly attractive to some consumers, especially millennials.
In 2015, a Whole Foods executive shared with the Wall Street Journal that the growth in the dairy sector has been driven by whole-fat products. A study conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk contains more heart-healthy fatty acids than conventional milk, further supporting its positive health profile. Moreover, the presence of citrate malate in whole milk yogurt may also contribute to better calcium absorption, making it an even more appealing choice for health-conscious consumers.