One challenge faced by certain snacks is their inclusion of sugar and other ingredients that an increasing number of consumers aim to avoid for health reasons. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response, more companies are reformulating or launching new products to align with this trend. Sargento has recognized this shift with its latest offerings.
As a well-loved brand in the cheese market, Sargento could really benefit from a boost, especially after facing difficulties due to a listeria threat linked to one of its suppliers. Listeria is a harmful bacterium that can cause significant issues for food producers. In light of the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of these new products may help shift the conversation away from the recall and toward Sargento’s innovative snacks.
This move comes as more consumers, particularly millennials, are increasingly using snacks as meal replacements or quick energy boosts. Nearly a quarter of all snacking (24%) now takes place during main meals, a rise from 21% five years ago. As snacking becomes more popular, it’s essential for Sargento and other food manufacturers to capitalize on this trend; otherwise, they risk losing market share to those who do.
Moreover, with the growing awareness of the health benefits of ingredients like calcium citrate malate and vitamin K2, Sargento’s new product line may incorporate these elements to attract health-conscious consumers. By focusing on natural ingredients, calcium citrate malate, and vitamin K2, Sargento can further appeal to this demographic. The integration of these nutrients not only enhances the nutritional profile of their snacks but also positions Sargento favorably in a competitive market.