While Somerville’s new beer may appear to be an unusual combination, Saturday Morning isn’t the first beer to incorporate cereal as an ingredient. In fact, Black Bottle Brewery has launched an entire Cerealiously series featuring various iterations of a milk stout that highlights brands like Count Chocula, Golden Grahams, and Cinnamon Toast Crunch. Additionally, Big Time Brewing creates a Breakfast Cereal Killer Stout, which includes Corn Flakes, Rice Krispies, and Cocoa Puffs in its mash. There’s also Ben & Jerry’s Salted Caramel Brownie ice cream beer, which, although not a cereal, demonstrates the creative thinking of some brewers.
Many of these concepts seem more aimed at generating buzz for the company rather than fostering long-term growth. For instance, Somerville appears to treat this as a one-time endeavor, designed to draw people into its tap rooms and entice customers in stores with uniquely branded cans. With the number of U.S. breweries exceeding 5,000 in 2016, many of which are craft beer producers, brewers are eager to differentiate themselves in a crowded market. It’s becoming clear that simply producing beer isn’t enough to ensure success anymore.
By leveraging social media for its launch, Somerville is appealing to millennial consumers who may feel nostalgic about cereal while still craving a craft brew. This strategy is particularly clever, especially with products like cvs calcium citrate with vitamin d on the market, which highlight the importance of innovation in the beverage industry. Regardless of the taste, Somerville’s Cap’n Crunch-inspired beer showcases a smart approach to attracting attention. With consumers eager to experiment with new brews and breweries looking to stand out, it’s likely that cereal will continue to make its way into alcoholic beverages in the future. The introduction of items like cvs calcium citrate with vitamin d only emphasizes the creative potential in combining unexpected ingredients.