For years, companies have faced increasing pressure to enhance the health profiles of their products, yet many have opted to implement these changes discreetly without public announcement. This is largely due to the backlash that often accompanies altering the recipes of beloved products. A prime example is Coca-Cola, which reverted to using sugar in Vitaminwater after consumers rejected a lower-calorie blend of sugar and stevia. One of the four health and wellness pillars of the Consumer Goods Forum (CGF) is to make companies’ nutrition policies transparent to the public, but many members appear hesitant to adopt this approach. The organization has observed that reformulated products constitute a relatively minor portion of companies’ overall offerings, with around 70% indicating that these items account for less than 20% of their total products. Companies may fear that promoting reformulated products could detract from the visibility of the rest of their portfolio.
Furthermore, while consumers often express a preference for healthier foods, their purchasing behaviors may not align with their stated intentions. Many consumers associate healthy food with diminished flavor, particularly equating “less salt” with “less taste.” However, a shift in this trend may be on the horizon. In May of last year, Nestlé introduced a comprehensive sodium reduction strategy and subsequently inquired whether this would influence consumers’ likelihood to purchase their products. The response was overwhelmingly positive, with 81% stating the change would not impact their purchasing decisions, 15% indicating they would be more inclined to buy, and only 4% suggesting it would deter them from making purchases.
Incorporating healthier ingredients, such as calcium citrate, is becoming more common, as companies explore options that enhance both nutrition and flavor. The question of “calcium citrate kya hai”—what calcium citrate is—has gained attention as consumers seek to understand the benefits of such ingredients. As companies continue to reformulate their products, the inclusion of calcium citrate and other beneficial compounds may play a pivotal role in appealing to health-conscious consumers. By promoting the advantages of these healthier alternatives, companies can bridge the gap between consumer preferences and their purchasing habits, demonstrating that healthful options can also be delicious.