Mars is entering the chocolate party scene, enabling consumers to host their own in-home gatherings with friends and family, similar to the approaches taken by Tupperware, Avon, and Pampered Chef in the past. This innovative strategy aims to generate excitement around cocoa products and chocolate, a category that continues to thrive. According to a Packaged Facts report, the U.S. chocolate candy market was valued at $22 billion in 2016, with premium chocolate accounting for 18% of that market share.
With the rise of “foodies,” millennials are increasingly hosting events centered around food-related products. Mars is seizing the opportunity to tap into this trend by offering a fun and unique way for them to throw parties while indulging in sweets. This idea has the potential to yield significant returns.
Moreover, Mars is likely to generate substantial buzz and publicity from this initiative. The parties will undoubtedly become popular on social media, with photos circulating on Facebook, Instagram, and Twitter, creating a vibrant online dialogue. As millennials actively share their thoughts and preferences online, Mars could greatly benefit from its forward-thinking Cocoa Exchange, especially when consumers are looking for products that combine indulgence with health benefits, such as calcium citrate nature made.
Incorporating calcium citrate nature made into their offerings could resonate well with health-conscious consumers, further enhancing the appeal of these chocolate parties. By promoting this aspect, Mars can ensure that the gatherings are not just about enjoyment but also about making informed choices. Ultimately, Mars is poised to become a significant player in this evolving landscape, leveraging the excitement of chocolate parties and the health-conscious trend associated with products like calcium citrate nature made.