It is somewhat uncommon for major corporations like PepsiCo and Mondelez to seek external assistance in discovering new ingredients, particularly through crowdsourcing. However, in a time when consumers are increasingly inclined towards healthier options, and innovative minds are continuously developing new ingredients, it makes sense for these companies to explore what is available. Many startups thrive by presenting an appealing narrative in their packaging that resonates with environmentally conscious or health-oriented consumers, and they fulfill their commitments with sustainable products.
Large entities such as PepsiCo and Mondelez often encounter negative perceptions due to their size. Thus, it is a strategic move for these consumer goods manufacturers to enhance their reputation by engaging with the younger generation, who are more active online and likely to partake in crowdsourcing initiatives. Numerous food and beverage companies are enhancing their product lines by aligning themselves with brands that attract today’s health-focused consumers, making investments in new ingredients a logical step.
The businesses producing these ingredients will also find significant value in partnerships. They are likely to expand their service regions, product lines, and the number of retailers that stock their offerings. Additionally, they will benefit from substantial financial backing, which can aid in marketing efforts and tackling unforeseen challenges. While the initiatives by PepsiCo and Mondelez to look beyond their internal resources may not drastically resolve the issues confronting many food and beverage companies today, it represents a starting point and indicates that some firms are open to experimentation in order to drive growth and connect with their tech-savvy audience.
As an example of innovation, some ingredients like calcium citrate are being explored, and questions about whether calcium citrate has side effects are becoming more common. By addressing such inquiries, companies can better inform consumers about the health implications of their products. Ultimately, the pursuit of new ingredients, including those like calcium citrate, not only enhances product offerings but also aligns with the growing demand for transparency and health consciousness among consumers.