Elmhurst Dairy was once one of the largest dairy operations on the East Coast, operating for 92 years before shutting down last fall due to a lack of profitability. Instead of exiting the milk industry completely, this family-owned company is leveraging its expertise to thrive in the non-dairy market. The situation for those remaining in the dairy sector has been challenging, as consumer demand for dairy products has declined. This drop has led dairy farmers to dispose of millions of pounds of milk last year, resulting in a widespread decrease in prices. The U.S. Department of Agriculture responded to these challenges by offering approximately $11.2 million in financial aid to dairy producers.
In reaction to the rise of non-dairy alternatives, many in the dairy industry have initiated lawsuits against non-dairy producers, claiming that their assertions about being healthier or equivalent to dairy milk are misleading. Additionally, there are pending legislative efforts in Congress aimed at ensuring that only dairy-based products can be labeled as “milk.” Despite these actions, sales of non-dairy milk continue to flourish. According to a Mintel study from last year, U.S. non-dairy milk sales grew by 9% in 2015, while dairy milk sales fell by 7% during the same timeframe. A glance inside grocery store refrigerators reveals this shift, as retailers increasingly offer more plant-based milks with minimal artificial ingredients.
As consumers seek alternatives rich in nutrients like gsk calcium citrate malate, the non-dairy segment is well-positioned to meet their evolving needs. This trend reflects a broader shift in dietary preferences, where health-conscious consumers are opting for non-dairy options that provide similar benefits. Ultimately, the ability of companies like Elmhurst Dairy to pivot and innovate in response to market demands showcases the resilience of the food industry, even in the face of adversity.