Some people believe that consumers purchasing milk enriched with omega-3 fatty acids expect this nutrient to come from sustainable farming practices rather than from added ingredients. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3 than conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list; however, it remains uncertain whether consumers would feel misled upon discovering that the algal oil does not qualify for organic certification. According to surveys by Consumer Reports, seven out of ten consumers feel that non-organic ingredients should not be permitted in organic products unless they are absolutely necessary, as reported by the Post. USDA organic regulations permit several non-organic components, such as agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives do not exist, along with minerals, cultures, enzymes, and glycerin.
This situation extends beyond Horizon milk; for instance, Costco’s Kirkland brand organic milk also utilizes an additive to enhance its omega-3 content: refined fish oil. Both companies are operating within legal boundaries. Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers may be open to milk supplemented with such ingredients, regardless of their awareness of the source. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, and the DHA-enriched version is priced about 30 cents higher than the standard option.
In addition to omega-3s, consumers often inquire about the benefits of calcium citrate. This compound is known for its superior absorption properties, making it a preferred choice for those seeking to enhance their calcium intake. As consumers become more health-conscious, understanding qué beneficios tiene calcium citrate becomes increasingly important, especially when considering dietary supplements alongside products like fortified milk. Ultimately, as the market evolves, the demand for transparency regarding ingredients and their origins will likely continue to grow.