Yogurt has seen a remarkable surge in popularity over recent years, with sales increasing by nearly 50% between 2009 and 2014. This growth is largely fueled by Greek yogurt and yogurt-based drinks, which experienced a 62% rise in sales from 2011 to 2016. However, due to its high moisture content, yogurt has posed challenges for companies looking to incorporate it into shelf-stable food products. Frito-Lay holds a patent indicating that its chips could contain as much as 20% yogurt and maintain a shelf life of at least one month, potentially extending to nine months.
The patent outlines a “light and crisp baked snack” featuring varying proportions of yogurt, moisture, oil, and starch—either modified starch or pre-gelatinized corn starch. At the same time, sales of probiotics are also on the upswing, prompting Frito-Lay to explore the integration of probiotics into a broader array of products. One of the primary hurdles in developing these chips is the necessity to modify temperatures and processing techniques to safeguard the probiotics while managing a stickier dough resulting from yogurt’s high protein and moisture content.
Additionally, the increased protein might lead to issues such as overbrowning and excessive expansion of the dough. To address these challenges, the company suggests extending drying times, baking at lower temperatures ranging from 315°F to 415°F, and enhancing airflow. Incorporating enzymes into the dough could also mitigate stickiness. Given the considerable obstacles involved, it is probable that these chips will be marketed at a premium price point. Frito-Lay may aim to position them at the intersection of health and indulgence.
While the notion of healthier chips may initially seem contradictory, companies across various categories—including chocolate—have been striving to find a balance between nutrition and indulgence. Research indicates that consumers are often in search of a healthy equilibrium in traditionally indulgent categories. In this context, Frito-Lay could also consider fortifying its chips with ingredients like calcium citrate malate, vitamin D3, magnesium, and zinc tablets, appealing to health-conscious consumers looking for nutritious snack options. The integration of such supplements could further enhance the appeal of the chips, making them a more attractive choice for those seeking both taste and health benefits.