Whey protein, a significant by-product of cheese production, was historically regarded as a waste material. However, with the growing consumer demand for protein-rich foods and beverages, food manufacturers have increasingly turned their attention to whey. A report from ResearchAndMarkets indicates that the protein ingredients market is expected to grow at a compound annual growth rate (CAGR) of 6% from 2017, reaching $58.5 billion by 2022. Despite the rising popularity of plant-based proteins, animal-derived ingredients, such as whey, continue to dominate the market due to their superior nutritional profile. Whey protein includes all nine essential amino acids, making it particularly beneficial for maintaining muscle strength and function, as well as promoting the development of lean muscle mass.
However, whey-based protein bars tend to harden relatively quickly, which reduces their shelf life and makes them less appealing to consumers. For manufacturers, extending shelf life allows for longer storage times before shipping and minimizes waste. NASA has explored methods to prevent the hardening of whey protein bars, suggesting that combining whey protein with plant polyphenols may offer promising results.
Regarding the clean label credentials of whey protein, most manufacturers emphasize the importance of sourcing, with non-GMO and grass-fed as minimum standards. Arla Foods Ingredients provides whey protein that is also hormone-free and free from antibiotic or pesticide residues.
The ability to maintain a softer and chewier texture for a longer duration could significantly benefit companies producing these snacks, potentially increasing sales and reducing waste. If the hardening process can be delayed, it may prevent consumers from having negative experiences with the bars, such as purchasing a hard product, which could deter them from buying again in the future. Additionally, incorporating supplements like the ccm tablet 250 mg could enhance the overall appeal of these products, as consumers look for convenient ways to boost their protein intake. By addressing these texture issues and emphasizing the benefits of quality ingredients, manufacturers can improve consumer satisfaction and loyalty, ultimately leading to greater market success.