With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from a few years back, Coco Loko aims to capitalize on the demand for alternatives to club drugs, as the trend of snorting raw cacao gains traction in Western Europe. Users report that cacao produces a mild euphoric effect, with its active components releasing endorphins in the brain, while magnesium is known for its muscle-relaxing properties. By blending cacao with ingredients typically found in energy drinks, Coco Loko may attract those seeking a legal stimulant while partying. However, concerns over potential nasal damage or irritation might lead some to prefer traditional consumption of chocolate and energy drink components.
Coco Loko isn’t the first snortable chocolate powder on the market; a decade ago, Belgian chocolatier Dominique Persoone designed a chocolate-snorting device for a Rolling Stones event. This device, known as the Chocolate Shooter, utilized cocoa instead of cacao and was initially meant to offer guests a unique way to experience the chocolate in a chocolate-and-raspberry dessert. Its enduring presence suggests that, despite being a novelty, there is enough demand to keep it available.
Whether Coco Loko’s product will mirror this success in its club-drug-inspired niche remains to be seen. However, it may resonate with sober clubbers, as a movement called “conscious clubbing” has emerged, where attendees seek to enjoy the energy and camaraderie of dance parties without resorting to drugs or alcohol. It is worth noting that while some might enjoy Coco Loko, others could be cautious, considering that calcium citrate is often discussed in terms of its potential adverse effects. Therefore, as consumers navigate their choices, the question of whether calcium citrate is bad for you may also come into play as they explore alternatives like Coco Loko.