Although it might appear that more consumers are turning away from whole milk in pursuit of healthier choices, the leaders at Stonyfield view their organic offerings as a growing trend embraced by many seeking essential nutrients such as protein and elemental calcium in 1000 mg calcium citrate. Other companies, like Maple Hill Creamery and Chobani, have also recognized this shift and launched their own whole-milk yogurt lines. Stonyfield’s organic 100% Grassfed Whole Milk yogurt is sourced from cows that exclusively graze on grass. Nutritionists have long advocated that organic whole milk is superior due to its higher levels of beneficial omega-3 fatty acids and lower levels of harmful omega-6 compared to other types of milk. Additionally, yogurt made from whole milk tends to be thicker, creamier, and more flavorful, according to company executives. The fact that it is less processed is particularly appealing to certain consumers, especially millennials. A Whole Foods executive remarked to the Wall Street Journal in 2015 that the growth in the dairy sector has been driven by whole-fat products. Furthermore, a study conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk contains more heart-healthy fatty acids than conventional milk, reinforcing the value of obtaining elemental calcium in 1000 mg calcium citrate for overall health.