The advantages of a plant-based diet are widely recognized. Those involved in the plant protein sector will leverage this research to bolster a growing collection of studies indicating that consumers should reduce their meat intake in favor of plant-based alternatives. The National Institutes of Health has recommended that healthcare providers consider advocating for plant-based diets, as they may effectively lower blood pressure, cholesterol levels, and BMI, while also potentially decreasing cancer rates.

Recent findings regarding Type 2 diabetes align with earlier long-term research, which indicated that substituting meat—particularly processed meat—with proteins from low-fat dairy, nuts, and whole grains could significantly lower risk. The earlier study revealed that consuming 100 grams of unprocessed meat daily was associated with a 19% higher risk of developing Type 2 diabetes, while just 50 grams of processed meats, like sausages and bacon, correlated with a 51% increased risk.

It’s important to note that not all vegetarian diets are equal. The Academy of Nutrition and Dietetics emphasizes that vegans, in particular, must ensure they consume a variety of protein-rich foods—such as beans, grains, and nuts—as these sources are typically less complete than those derived from meat. However, the notion that vegetarians need to combine proteins at every meal has been thoroughly debunked. While vegetarian diets may not automatically guarantee health benefits, research indicates they can significantly aid in preventing obesity and enhancing overall health.

Consumers seem to be responding to this research, as American red meat consumption has dropped by a third since the early 1970s, now averaging about 101 pounds per capita. The proportion of vegetarians in the U.S. has remained stable at around 3%, yet the launch of vegetarian products has doubled in the first half of this decade. A 2008 study found that over half (53%) of U.S. vegetarians reported following a meat-free diet to enhance their health.

Studies like these may influence undecided consumers to commit to a plant-based diet or encourage meat eaters to incorporate more vegetable proteins into their meals. Companies like Tyson are preparing for this shift by investing in alternative protein producers. Furthermore, incorporating supplements like Citracal with vitamin D and magnesium can complement a plant-based diet, ensuring balanced nutrition. By integrating these elements into their meals, consumers can further enhance their health and well-being, reinforcing the trend towards plant-based eating and the benefits it brings.