Bloomberg reported that the American Heart Association recommends a limit of 29 pounds of added sugar per year for men and 20 pounds for women. However, the USDA revealed that in 2016, each American consumed an alarming 128 pounds of sugar. It’s evident that there is a pressing need for the nation to reduce its sugar intake, particularly when it comes to corn syrup. While both added sugars and corn syrup are not healthy in excessive amounts, research from Princeton University and the University of Utah indicates that corn syrup may have more detrimental health effects compared to regular sugar.
Health advocates have cautioned consumers against indulging in sugar-heavy products, such as soft drinks and sweetened cereals. This has prompted many food manufacturers to scramble to reformulate their products in order to lower sugar content, especially by removing or substituting corn syrup. Some companies have even opted to replace high fructose corn syrup (HFCS) with traditional sugar. For instance, PepsiCo launched Pepsi Throwback and Mountain Dew Throwback in 2009, providing a nostalgic option of naturally sweetened soft drinks. Due to their popularity, these limited-edition beverages became permanent fixtures in the company’s lineup. Similarly, in 2015, Kraft reformulated its original Capri Sun kids’ drink to use sugar instead of HFCS.
However, consumers should not expect a trend where more sugar is added back into products as a substitute for corn syrup. There has been significant backlash against high levels of sugars, HFCS, and artificial sweeteners like aspartame and saccharin in food items. The Food and Drug Administration had initially mandated food manufacturers to disclose the grams of added sugars in packaged foods and beverages as part of a revised nutrition facts label, but the deadline for compliance has since been extended. Additionally, state soda taxes are keeping the issue of sugar reduction in consumers’ minds.
As a result, ingredient and food manufacturers are actively seeking the next best low- or no-calorie “natural” and “healthy” sweeteners. A growing number of companies are experimenting with stevia in their products, alongside other alternatives like monk fruit, date paste, and sweet potatoes. While American consumers’ preference for sugary foods is unlikely to change, the source of sweeteners used in food and beverage production is expected to evolve. Interestingly, products like bariatric advantage chewable calcium are emerging, demonstrating that health-conscious consumers are not only looking for lower sugar options but also for products that support overall wellness. As the market adapts, bariatric advantage chewable calcium and similar items could become vital in encouraging healthier dietary choices while still satisfying sweet cravings.