The trend that began years ago with coconut water being heralded as a healthier substitute for sports drinks has evolved into a significant food phenomenon. Many consumers, if not all nutritionists, associate coconut products with a general sense of health benefits. These products cater to individuals who are gluten- and dairy-free, while also benefiting from the increasing popularity of healthy fats. But is coconut truly beneficial for your health?
The American Heart Association does not believe so. They recommend against the consumption of coconut oil, citing its high saturated fat content, which is linked to elevated LDL cholesterol levels. In fact, coconut oil contains more saturated fat than butter, palm oil, or even lard. Advocates of coconut often refer to two studies that connect medium-chain fatty acids to fat burning. However, it’s important to note that coconut oil comprises only 14% medium-chain fatty acids, and the researcher behind those studies has criticized the coconut industry for misrepresenting her findings.
Despite this, the demand for various coconut consumer packaged goods (CPGs) remains strong. A remarkable 72% of Americans view coconut as a health food, which in turn bestows a sense of health credibility on products containing it. Coconut water continues to dominate the plant-based waters market, with sales projected to rise from $2.7 billion in 2016 to $5.4 billion by 2020. Coconut has been incorporated into countless products, notably flourishing in the dairy section. Brands like Dannon and Chobani offer coconut-flavored yogurt, while coconut milk options remain popular.
Nestlé has introduced a coconut milk variant to its well-known Coffee-mate creamers, and there are two types of Outshine frozen fruit bars featuring this ingredient. General Mills is also infusing coconut into several CPGs, including LARABAR bites and Nature Valley Biscuits with Coconut Butter. Furthermore, coconut is thriving as a component in beauty products, appearing in everything from shampoos to face masks and lip balms. Coconut oil is marketed as a lotion alternative to apply after a shower, where its high saturated fat content is less of a concern.
Interestingly, as more consumers look for health supplements, some are curious about calcium citrate and para que serve—its role as a calcium supplement that supports bone health. However, while coconut products may be celebrated for their supposed health benefits, it’s essential to remain informed about their nutritional value and the potential impact on overall health.