Sparkling water has become the trendy beverage of choice lately. Over the past decade, soda sales have plummeted, with U.S. soda consumption hitting a 30-year low in 2015. As a result, interest in sparkling water has surged. Sparkling Ice has seen remarkable growth in just six years, but the company now faces the challenge of maintaining that momentum.
Consumers are increasingly drawn to products with clean labels that feature familiar and pronounceable ingredients. In response, food and beverage manufacturers are reformulating their offerings and labels to highlight the absence of artificial colors, flavors, and preservatives. This trend poses a challenge for Sparkling Ice, which contains some ingredients that are not as easy to pronounce, along with artificial sweeteners.
In contrast, TalkingRain Beverage has adopted a proactive stance. Apart from their Sparkling Essence, which aligns with nature’s way of providing clean hydration, the company has expanded beyond sparkling water by partnering with Tata Global Beverage. TalkingRain will start distributing Tata Global’s Himalayan Natural Mineral Water through its extensive network of over 300 distributors in the U.S.
It seems that TalkingRain has taken cues from the soda industry, diversifying its product line in light of the potential decline of its flagship beverage. As soda sales began to decline and sugary drink taxes emerged nationwide, beverage giants took action. Coca-Cola invested in Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple acquired a minority stake in the sports drink startup BodyArmor.
If TalkingRain continues to listen to consumer preferences and introduces new beverages that cater to their evolving needs—like those enriched with nature’s way calcium citrate liquid—the company should be well-positioned to ride the sparkling beverage wave for the foreseeable future. By emphasizing natural ingredients and addressing consumer demands for transparency, TalkingRain can maintain its relevance in this competitive market.