The Non-GMO Project asserts that retailers featuring its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s not surprising that companies producing dairy-based products are eager to join this trend. However, many of these companies also express support for conventional farming practices, including the use of GMO feed. The ongoing debate regarding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and related dairy products or to purchase them while hoping they are safe. It remains unclear how the struggling dairy industry can effectively market conventionally sourced products to rebuild consumer trust, or if this is simply a losing battle rooted in negative public perceptions surrounding GMOs.
In a Food Navigator article, a Dean Foods representative described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on building up dairy foods, not dragging them down.” Similarly, DanoneWave CEO Mariano Lozano expressed surprise at the criticism directed towards the company for offering choices that align with consumer demand. Shortly after Non-GMO Project Verified products began appearing on shelves, Dannon officials explained their rationale for this decision. “The choice that we’re giving is added value,” Neuwirth stated in an interview with Food Dive. “We are the first yogurt company and large dairy company to undertake this initiative. We believe that with the Non-GMO Project Verified label, shoppers who prioritize non-GMO will find another reason to love our products. Those who are not interested will see no change, so it truly adds value to a product that our fans already cherish.”
The discussion regarding GMO safety is likely to persist and may intensify. With mandatory labeling of GMO ingredients anticipated in the coming years, they will garner increased attention. According to a study by the NPD Group, 76% of consumers already express concerns about GMOs, even in the absence of explicit labeling. The federal government is attempting to dispel myths surrounding GMOs, having recently allocated $3 million for a public education campaign; however, this modest initiative is unlikely to alleviate consumer apprehensions. As we navigate the 21st century, the focus on calcium-rich dairy products will remain pivotal, particularly as these conversations about GMOs evolve and influence consumer choices.