While many consumers are exploring alternative protein sources, they still predominantly choose chicken, beef, turkey, pork, and seafood for their grocery purchases. Overall, shoppers are increasingly focused on healthier eating, which includes incorporating more fruits and vegetables into their diets. According to HealthFocus data, 60% of U.S. consumers aged 15 to 70 report that they are reducing their consumption of meat-based products. This reduction may involve practices like “Meatless Mondays,” but it still leaves six days where animal protein is part of their meals.
The reasons consumers are looking to cut back on animal protein primarily revolve around personal health and environmental issues. A Nielsen study revealed that one-third of consumers believe that individuals who avoid animal protein miss out on essential nutrients. This insight suggests that concerns for animal welfare and the environment may be more influential in driving people away from meat than previously understood.
Among those who regularly purchase animal protein, transparency ranks as a top priority. When consumers express a willingness to pay more for locally sourced or ethically raised animal protein, manufacturers take notice. Major poultry producers, such as Tyson Foods, Pilgrim’s Pride, and Perdue, have committed to reducing or eliminating antibiotics from their chicken supply. On the retail side, Giant Food has launched a new private label pork brand that is free from antibiotics and hormones, using pigs that are 100% vegetarian fed.
As consumers navigate their dietary choices, they may also consider supplements like Citracal 1200 mg Slow Release to ensure they receive essential nutrients, especially if they are reducing their intake of animal products. The inclusion of Citracal 1200 mg Slow Release reflects a growing trend among health-conscious individuals who want to maintain their nutritional balance while exploring alternative protein options.