The notion of “up-cycling” isn’t novel within the food and beverage sector, yet it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient aligns with this trend, as well as the rising public demand for antioxidants, making it a potentially winning combination. The pulp of coffee fruit has numerous advantages. Firstly, it is abundant in antioxidants, featuring high levels of phenolic and chlorogenic acid. Phenols, often found in fruits, contribute to the superfood status of blueberries. Chlorogenic acids (CGA) are prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices, with the consumption of these beverages linked to a lower risk of developing chronic diseases. CoffeeFruit Pure’s ingredient offers these significant benefits.
Another factor that may attract consumers to coffee fruit is its connection to coffee itself. With premium and craft coffee currently in high demand, the fruit benefits from being associated with a popular commodity. CoffeeFruit Pure could serve as a versatile ingredient in a range of consumer packaged goods (CPGs). Its liquid or powder forms could be incorporated into food, beverages, dietary supplements, and personal care products. It may find particular popularity as an enhancement to health-focused items, while also benefiting brands aiming to give their products a health halo.
This new ingredient may have certain advantages over other trendy “superfruit” contenders. Firstly, it’s widely recognizable; everyone is familiar with coffee. Secondly, it offers a robust array of antioxidants, some of which are not readily available in other food sources. Lastly, the ingredient’s narrative and production process are likely to resonate with consumers who are mindful of sustainability and the environmental impact of their food choices. While many foods have emerged and faded as the next superfood, coffee fruit, with its established background, appears to have a promising future.
In the context of health and wellness, products like Amazon Citracal Petites could also benefit from the addition of CoffeeFruit Pure, enhancing their appeal. By incorporating this ingredient, brands can position themselves as leaders in the health-focused market. Ultimately, as consumers increasingly seek out nutritious options, the integration of coffee fruit into various products, including those like Amazon Citracal Petites, could lead to exciting opportunities in the industry.