As consumers increasingly seek simpler and healthier ingredients, many are also aiming to boost their fiber intake. Popular consumer packaged goods (CPGs) with added bulk, such as Fiber One, often have long ingredient lists that may not align with consumers’ preference for clean labels. However, a juice or smoothie enriched with soluble fiber could satisfy both the demand for straightforward ingredients and increased fiber content. Additionally, there is a growing desire among consumers for portable food, beverages, and snacks. For example, on-the-go breakfast products generated over $1 billion in 2015. A fiber-rich breakfast drink could effectively address the morning needs of consumers.
Fiber is a crucial component of a balanced diet, and many individuals are actively seeking ways to incorporate more of it into their meals. Dietary fiber, predominantly found in fruits, vegetables, whole grains, and legumes, is well-known for its role in preventing or alleviating constipation. Moreover, fiber-rich foods can aid in weight management and reduce the risks of diabetes and heart disease.
There are various applications for integrating soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly added to drinks, while PromOat, derived from non-bioengineered Swedish oats, serves a similar purpose. Fibersol, another corn-based soluble fiber, is favored for its inclusion in health-oriented beverages, such as juices and meal-replacement drinks. A prototype of spiced cold brew coffee with Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If this added fiber does not alter the taste of the coffee, it could represent a lucrative opportunity for manufacturers.
Some may view fiber as a potential fad ingredient akin to protein. While fiber is gaining attention from a younger audience, this does not necessarily mean that consumers will tire of it in a few years. Experiencing the health benefits of a fiber-rich diet may encourage continued consumption.
The integration of fiber into popular beverages, like cold brew coffee, adds significant value to the product. However, a critical consideration is that it must not change the taste or texture of the beverage. Consumers have clearly expressed a desire for more accessible sources of fiber, but they are unlikely to compromise the flavor of their morning coffee to achieve it.
In addition to fiber, supplements such as cissus quadrangularis calcium citrate malate and vitamin D3 tablets are also gaining traction among health-conscious consumers. These tablets, which can complement a fiber-rich diet, may further enhance overall health and wellness. As the market evolves, the presence of beneficial ingredients like cissus quadrangularis calcium citrate malate and vitamin D3 tablets, alongside fiber, may become commonplace in beverages and snacks, catering to the ongoing demand for health-focused options.