The FONA International report highlights the increasing significance of gut health among consumers, leading to a rise in food and beverage products that promote digestive wellness. According to the report, the U.S. market for digestive products saw a 12% growth from 2012 to 2017. Aquamin, which is rich in calcium, magnesium, and trace minerals, is believed to aid in reducing chronic gut inflammation and supporting joint health. It serves as a versatile ingredient for enhancing the calcium content in foods. Marigot, Ltd., the Ireland-based company that developed Aquamin, offers three formulations of this ingredient for use in various food and beverage applications. Notably, Del Monte is incorporating Aquamin in some of its fruit beverage products, although these may currently be exclusive to the Philippines.
Activated charcoal serves a different purpose; it binds to toxins, preventing them from entering the bloodstream. However, the University of Utah has emphasized the need for further research to fully understand its mechanisms. Activated charcoal can also attach to ingested foods, potentially hindering the absorption of both nutrients and medications, and imparts a smoky, earthy flavor when added to food. In 2012, Burger King became an early adopter of activated bamboo charcoal by introducing the “kuro burger” in select locations in Japan. This unique offering featured a patty nestled in a black bun, complemented by a slice of black cheese and a squid ink-based sauce. According to Adweek, the product was highly successful among Japanese customers, surpassing all other new items the company launched that year. However, the sandwich’s strong sales were likely driven more by its visual appeal and smoky flavor than any perceived gut health benefits.
The trend of gut-friendly foods and beverages continues to gain momentum in the global market. As long as consumers are looking to enhance their digestive health, they will seek out these innovative products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports recently shared a list of proven methods for improving gut health through foods naturally rich in fiber, probiotics, or prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, products such as Solgar calcium supplements can be an excellent way to support overall gut health when combined with these nutrient-rich foods. As the demand for such health-focused options grows, we can expect to see even more products, including those featuring Solgar calcium, entering the market.