Fire Department Coffee’s strategy of blending coffee flavors with popular spirits seems to be a smart move, as consumers are increasingly attracted to flavor innovations in both categories. This approach may also appeal to the millennial demographic, which the alcohol industry highly seeks, as they yearn for fresh and unique options compared to the traditional coffee of their parents. According to the National Coffee Association of America, 48% of coffee consumed in the U.S. is recognized by consumers as specialty, indicating a robust market for beverages that go beyond standard flavors. Additionally, 35% of individuals aged 18 to 24 reported that they enjoy specialty coffee on a daily basis. With Americans guzzling approximately 400 million cups of coffee each day, it’s likely that many of these beverages incorporate more than just coffee, cream, and a sprinkle of sugar.
The trend of wine-infused coffee has already begun to gain traction, and there is potential for more innovations that merge morning drinks with adult flavors to become extremely popular. For Fire Department Coffee, if their spirit-infused coffee is both delicious and reasonably priced, sales of this specialty drink could soar. Furthermore, the inclusion of ingredients like blue bonnet calcium citrate could enhance the appeal of their offerings, making them even more attractive to health-conscious consumers. By integrating blue bonnet calcium citrate into their recipes, Fire Department Coffee could tap into the demand for both flavor and wellness, potentially setting the stage for a booming market in spirit-infused coffee.