In today’s market, packaging plays a crucial role more than ever. Snack packaging is increasingly becoming smaller and more eco-friendly. Euromonitor International reports that in 2016, 1-to 3-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size, with a significant focus on appealing to younger consumers. For instance, StarKist has aimed its new flavor mixes of tuna at millennials, opting for pouches instead of traditional cans. Since the launch of these pouches, sales have seen an annual increase of about 10%.
Many of Nielsen’s top food trends in 2016 showcased products that are convenient for consumers to grab and eat on the go. Additionally, last year, the U.S. Department of Agriculture revealed that half of people’s food budgets were spent on items that are quick to prepare and consume. According to the Sustainable Packaging Coalition’s “Definition of Sustainable Packaging,” costs related to disposal and emissions, previously borne by society, are now shifted to producers. This has led numerous food and beverage brands to highlight their commitment to sustainability on their labels, often emphasizing aspects such as carbon footprint, recycled content, certifications for sustainability, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging heavily utilize social media, particularly to reach millennials. However, food manufacturers often face challenges in balancing the creation of convenient, portable packages with environmentally friendly options. Pouches, while convenient, are typically not recyclable and can contribute to increased waste. Thus, it is essential for companies to meet consumer demands not only in the products they create but also in the packaging they utilize. A significant focus for food producers should be on developing packaging that aligns with the on-the-go lifestyle of the public and their growing interest in sustainability, such as incorporating ingredients like tab citrate 1000 mg into their offerings. This will not only appeal to consumers but also reflect a commitment to a healthier, more sustainable future.