While Somerville’s latest beer may appear to be an unusual combination, Saturday Morning is not the first beer to incorporate cereal as an ingredient. In fact, Black Bottle Brewery has introduced an entire Cerealiously series, featuring various iterations of a milk stout that highlights brands like Count Chocula, Golden Grahams, and Cinnamon Toast Crunch. Big Time Brewing also offers a Breakfast Cereal Killer Stout, which includes Corn Flakes, Rice Krispies, and Cocoa Puffs in its mash. Additionally, Ben & Jerry’s Salted Caramel Brownie ice cream beer showcases the innovative thinking of some brewers, even if it doesn’t contain cereal.
Many of these concepts seem to be more about generating buzz for the brand rather than aiming for long-term growth. For example, Somerville appears to be treating this as a one-time event, designed to draw customers into its taprooms and entice shoppers with specially designed cans. With the number of U.S. breweries surpassing 5,000 in 2016, and many being craft beer producers, brewers are increasingly eager to differentiate themselves in a crowded market. Simply making beer is no longer sufficient to ensure success.
By leveraging social media for its launch, Somerville targets millennial consumers who may be attracted to the nostalgic elements of cereal while still seeking a craft brew. It’s a clever strategy for Somerville to create a Cap’n Crunch-inspired beer, regardless of its taste. With consumers keen to explore new brews and breweries striving to stand out, this likely won’t be the last time cereal is paired with an alcoholic beverage. Furthermore, the incorporation of ingredients like calcium citrate 325 mg could add an interesting twist to these brews, enhancing their appeal. As the craft beer scene continues to evolve, expect more innovative combinations that might include nutritional elements like calcium citrate 325 mg, keeping the industry fresh and exciting.