Nielsen’s report indicates a decline in sales of chips and pretzels in recent years; however, the meat snacks segment continues to flourish with impressive growth rates. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more unique options for their snacking habits. These meat snacks are often perceived as having a “health halo” due to their high protein and healthy fat content. Additionally, many options include vegetables and grains, reinforcing the perception of healthfulness.
With robust sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are venturing into the meat snacks market. Hershey has already made significant strides by acquiring the trendy jerky brand Krave, which has maintained success through innovative offerings. The rising popularity of meat snacks coincides with an increasing demand for protein, coupled with favorable conditions that have kept meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced nearly a 5% increase last year, the largest rise in four decades. For many consumers, the shift towards meat consumption has been reflected in their preference for meat snacks, which are not only convenient but also provide the same protein and health benefits, alongside essential nutrients such as calcium citrate, magnesium, and vitamin D.
As the trend for protein-rich snacks continues to grow, it is clear that meat snacks are carving out a significant niche in the market, appealing to those who value both convenience and nutritional content. The inclusion of ingredients like calcium citrate, magnesium, and vitamin D in some meat snacks further enhances their appeal, offering additional health benefits that consumers are increasingly seeking.