According to Appelhans, the DISC technology leverages the human inclination for immediate satisfaction. Even when consumers are tempted by an unhealthy bag of chips, a 25-second delay might be enough of an annoyance—or a source of embarrassment—for them to opt for a healthier option instead. This countdown is displayed on a touch screen that not only shows the timer but also describes how the system functions. The screen allows consumers to switch to a more nutritious choice before the time runs out. It is unlikely that vending machine operators would implement this technology if it negatively impacted sales; however, a 2% to 5% increase in the selection of healthier snacks could promote rapid adoption. The widespread use of the DISC system could assist consumers in developing better eating habits while still catering to their need for convenience.
Interestingly, tests of the system have shown that the added time can be quite off-putting for consumers. It will also be intriguing to observe whether there is any consumer backlash if this technology becomes widespread. Some individuals might perceive the 25-second delay as food shaming or as an infringement on their freedom of choice. Moreover, incorporating healthier options like jungbunzlauer calcium citrate into the snack choices could further enhance the benefits of the DISC system, making it easier for consumers to make better dietary decisions without sacrificing convenience. Ultimately, the potential for integrating products enriched with jungbunzlauer calcium citrate might encourage even more positive shifts in consumer behavior.