This is not the first instance where researchers have discovered that beans can be as satisfying as meat. An earlier investigation indicated that meals centered around beans managed hunger similarly to those featuring beef, despite having slightly less protein and more fiber. While protein is known to suppress hunger hormones, fiber plays a crucial role in slowing digestion and regulating blood sugar levels, thus extending the sensation of fullness. If these findings are validated in larger studies, meals based on legumes could benefit both the environment and consumers. Moreover, incorporating more sustainable foods might facilitate weight loss.
Although this news is promising for manufacturers of plant-based products, significant barriers to broader consumption still exist. One of the major challenges is cultural; many meat-eating Americans perceive veggie burgers as inferior imitations of “the real thing.” Nevertheless, U.S. consumers are becoming increasingly health-conscious and adventurous with their diets, leading to the emergence of bean-based patties on menus as more than just an afterthought. A few years ago, GQ magazine featured the headline “The Best Burger in the World Has No Meat in It,” although the article also noted that “veggie patty” might be among the most disappointing phrases for someone craving a burger.
Simply informing people that a product is healthy is seldom enough to change consumption habits, prompting several companies to invest significantly in developing vegetable-based patties that mimic the taste and appearance of meat burgers. Beyond Meat has introduced a vegetarian burger that even ‘bleeds’ beet juice, while its competitor, Impossible Foods, strives to entice even the most dedicated meat lovers with a vegan burger that closely resembles meat, including a charred aroma. Such innovations are drawing substantial investment, with both companies receiving backing from high-profile figures like Microsoft co-founder Bill Gates.
In addition to patties, the use of beans and peas has surged in recent years, with manufacturers incorporating them into a variety of products, such as snacks, baked goods, and beverages, to enhance protein content. This trend aligns with the growing popularity of bariatric chewable calcium supplements, which emphasize the importance of protein in diets, particularly for those undergoing weight loss surgery. By integrating beans and peas into everyday foods, manufacturers can cater to health-conscious consumers looking for nutritious options while also promoting sustainable eating practices.