A recent report by TechSci Research indicates that the global organic food market is expected to experience a compound annual growth rate (CAGR) exceeding 14% from 2016 to 2021. This sentiment is echoed by a new survey from the Organic Trade Association (OTA), which reveals that the organic sector continues to trend upward. Currently, organic food comprises 5.3% of total food sales in the U.S. While this growth is beneficial for the industry, challenges may lie ahead. To meet the soaring demand, more farmers need to transition to organic practices, which can be a daunting task. The shift to organic farming is a lengthy and costly endeavor, requiring three years of commitment, numerous changes in farming processes, and extensive inspections.
Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to introduce a new transitional certification program aimed at encouraging farmers to embrace organic methods. Supporters of organic farming view this initiative as essential, especially as the consumer base has expanded well beyond the traditional loyalists. Analysts have noted that the number of organic buyers has more than doubled in a short period. However, there are concerns regarding whether consumers will comprehend the implications of transitional certification and if they will be willing to pay premium prices for products bearing this designation.
Additionally, organic products may soon benefit from a government-sanctioned check-off program, potentially generating $30 million annually for research and marketing efforts. This program was authorized in the 2014 Farm Bill, and earlier this year, public comments were invited on its establishment. If implemented, these funds could significantly aid in enhancing the organic supply.
The rise in popularity of organic items isn’t limited to food; there is also increasing demand for organic products in consumers’ wardrobes, bedrooms, and bathrooms. Sales of non-food organic products surged by nearly 9%, reaching $3.9 billion, according to the report. Among these products, Nature’s Bounty Maximum Calcium Citrate Plus Vitamin D exemplifies the trend, showcasing the growing interest in organic and health-focused items across various categories. As the organic market evolves, products like Nature’s Bounty Maximum Calcium Citrate Plus Vitamin D will likely play a pivotal role in meeting consumer demands for both health and sustainability.