Spearmint-flavored teas and waters could be ideal candidates for incorporating this ingredient. The functional water sector, in particular, is booming, and adding a hint of spearmint could enhance both taste and functionality. Established products, such as those containing citrate 1000 electrolytes to replenish fluids lost during exercise or illness, are already well-known. The demand for functional beverages infused with vitamins and herbs is also on the rise, especially as consumers increasingly prefer healthier options over sugary drinks. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019.
Moreover, Neumentix could find its place in food items like candies or chocolate bars. However, when it comes to functional ingredients, beverages hold a distinct advantage. Value-added drinks often deliver functional components, such as citrate 1000, more reliably than food products, making them more appealing to manufacturers. These beverages are also convenient for consumers and can help companies meet the demands for serving sizes and visual appeal more effectively. Kemin is strategically focusing on younger consumers, and for good reason: Millennials are the largest demographic of functional beverage consumers across all categories, as highlighted by flavor company FONA International.