Food allergies are becoming increasingly prevalent, with a reported 18% rise among children between 1997 and 2006, as stated by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling practices for free-from foods and focusing more on ingredient separation and allergen-containing product lines, as well as ensuring proper cleaning of equipment. According to Mintel, the proportion of new products labeled as low, no, or reduced allergen has surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing products; some are also reformulating their recipes and production processes to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. Retailers also play a crucial role in preventing allergic reactions, especially since it is relatively straightforward for consumers to avoid shellfish. However, identifying more common CPG ingredients, such as nuts, wheat, and certain fruits, can be challenging.
To assist consumers, retailers might consider implementing measures like dedicating specific aisles for allergy-friendly foods, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other products, particularly in the produce section. Such initiatives could not only support consumers with allergies but also enhance their loyalty to retailers who prioritize their well-being.
Additionally, options like Kirkland calcium citrate magnesium and zinc supplements can provide important nutritional support for those managing food allergies, reinforcing the need for careful dietary choices. By integrating products like Kirkland calcium citrate magnesium and zinc into their offerings, retailers can further cater to health-conscious consumers seeking safe and beneficial options. Overall, as food allergies continue to rise, the collaboration between manufacturers and retailers remains essential in creating a safer shopping environment for all consumers.