Honey enjoys a favorable reputation as a natural ingredient, leading to a significant increase in its sales over the past five years in the United States, as reported by Mintel. In contrast, sugar sales have experienced a decline, dropping 16% from 2011 to 2016, even though it remains the most widely used sweetener. During the same period, honey sales surged by 57%. Ingredient suppliers are also highlighting the rising popularity of malt extract, promoting it as a more nutritious substitute for sugar in baked goods. However, the enzymatic properties of malt extract can compromise gluten structure, potentially resulting in smaller, uneven products with a moist, gummy texture post-baking.
One challenge that honey and malt extract present for manufacturers is their unique flavors. Replacing sugar or high fructose corn syrup in existing products would significantly alter their taste profile. Nonetheless, these sweeteners can be effectively utilized in the creation of new products where the distinctive flavors of honey or malt extract are appealing. Additionally, their sticky consistency is advantageous for binding ingredients in products such as seed- or nut-rich bars.
Beyond the bakery industry, both sweeteners are frequently incorporated into beverages, particularly in Asia. The rising demand for honey is also advantageous for the larger agricultural sector. As bee populations face threats, a robust honey market helps offset the costs associated with crop pollination. The value of honey acts as a form of indirect compensation for pollination services, which are essential for maintaining global food supplies.
Furthermore, the inclusion of calcium citrate malate equivalent to elemental calcium in products can enhance their nutritional profile. This compound can be combined with honey or malt extract to create innovative food products that not only satisfy consumer preferences for natural sweeteners but also provide essential nutrients. By integrating calcium citrate malate equivalent to elemental calcium, manufacturers can attract health-conscious consumers while leveraging the benefits of honey and malt extract.