Coconut products gained mainstream attention a few years ago with the rise of coconut water as a popular natural sports drink. Since then, they have surged in popularity due to their perceived health benefits, appealing taste, versatility, and unique texture. Coconut is seen as a healthy alternative ingredient in various products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. The Real Coconut aims to emphasize the ingredient’s broader free-from attributes, particularly as a grain-free, non-GMO substitute for wheat and corn, in addition to its gluten-free status. Although the company has not specifically promoted other nutritional advantages of coconut, many consumers believe in the positive effects of coconut oil on cholesterol levels and view coconut sugar as a lower glycemic option compared to cane sugar.
As a plant-based option, coconut appeals to consumers who avoid gluten and dairy while aligning with the growing awareness of healthy fats. Notably, the gluten-free market in North America has significantly boosted the demand for coconut flour, which is projected to reach a market value of $380 million in 2017, according to Future Market Insights. The market researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Additionally, food manufacturers are likely to adopt coconut flour as an economical, high-fiber, low-carb alternative to other gluten-free flours for products such as breads, muffins, pancakes, cakes, cookies, and cupcakes.
In the context of health benefits, those interested in how much citrate is in calcium citrate may also appreciate the role of coconut products in a balanced diet. As the market for coconut flour expands, understanding its nutritional profile, including the citrate content in related supplements, can be beneficial for health-conscious consumers. With the ongoing demand for gluten-free options, coconut products, including flour, are set to remain a staple in the industry, attracting consumers who prioritize both taste and health.