The Tufts study is set to further solidify the nutritional reputation of avocados, as it reveals additional advantages for human eye and brain health. Lead investigator Elizabeth Johnson stated that the research suggests “a balanced diet that includes fresh avocados may be an effective strategy for cognitive health.” Researchers from Texas discovered chemical compounds in avocado seed husk oil that could potentially serve as anti-viral medications, tumor cell inhibitors, and agents for reducing the risk of atherosclerosis. They also identified a plasticizer in the wax that enhances flexibility in synthetic materials such as shower curtains and medical devices, along with a cosmetic chemical and butylated hydroxytoluene (BHT), which is commonly used as a food additive.

Debasish Bandyopadhyay, a researcher at the University of Texas Rio Grande Valley, remarked to Ingredients Network, “It could very well be that avocado seed husks, often viewed as mere waste, are actually invaluable due to the medicinal compounds they contain, which might eventually be utilized to combat cancer, heart disease, and other ailments.” He added, “Our findings also indicate that the seed husks may be a promising source of chemicals used in plastics and various industrial applications.”

While California is responsible for nearly all avocado production in the U.S., this year’s harvest has been nearly halved due to drought and heat. Retailers have responded to the rising demand by increasing their supply of the fruit. Trader Joe’s even capitalized on the smaller yields by offering “Teeny Tiny Avocados” priced between $2.69 and $2.99 for a six-count bag. These petite avocados were promoted as “just the right size” for sandwiches, avocado toast, or salads.

Avocados are featured in a growing variety of trendy foods, including guacamole, oils, ice creams, salads, and avocado toast. They are also utilized in cosmetic products like lotions, facial masks, and hair conditioners. Their popularity stems not only from their versatility but also from effective marketing that has positioned avocados as a modern and healthful food choice. The health benefits of avocados are attributed to their high levels of monounsaturated fat, coupled with significant amounts of potassium, fiber, folate, and other essential nutrients such as calcium citrate malate, magnesium, zinc, and vitamin D3.

Food manufacturers have taken notice of this trend as well. In 2011, Hormel Foods acquired Fresherized Foods, the company behind Wholly Guacamole, along with salsa and queso products, in a joint venture with the Mexico-based Herdez Del Fuerte. These products are now part of the MegaMex Foods entity located in Chino, California. Additionally, a finance company in San Francisco joined the avocado craze by offering a month’s supply of avocado toast delivered to customers who purchased homes through them in July.