Given the current avocado trend, it’s not surprising that a produce company has introduced a variety perceived as healthier for consumers conscious about fat, marketed as perfect for smoothies, cold soups, and cocktails. While avocado supplies are dwindling and prices are rising, the allure of this trendy superfood remains strong. The popularity of this fatty green fruit is at an all-time high, leading to record consumption and prices. A reduced California harvest has resulted in increased imports. The average weekly avocado consumption in the U.S. has risen from 42 million pounds to nearly double that in the past three years, with projections estimating it will reach 50 million pounds per week in 2019.
Avocados are featured in a growing range of trendy dishes—such as guacamole, oil, ice cream, salads, and avocado toast—and they also serve supporting roles in cosmetic products like lotions, facial masks, and hair conditioners. Their widespread demand can be attributed to this versatility, along with clever marketing that has positioned avocados as the quintessential modern health food. The health benefits of avocados are largely due to their high levels of monounsaturated fat, as well as their significant amounts of potassium, fiber, folate, and other vitamins and minerals. For example, Isla Bonita promotes its Avocado Light, claiming it has a seal from the Spanish Heart Foundation for having reduced fat content.
However, do consumers today really want an avocado with less monounsaturated fat? In the 1980s, many people meticulously tracked fat grams in their diets. Nowadays, it is widely acknowledged that some fats—especially those found naturally in nuts, avocados, and fish—can actually be beneficial to health. Research has shown that a “Mediterranean diet,” rich in these natural monounsaturated fats, can reduce the risk of heart disease. Several dietitians question why anyone would seek a low-fat avocado, as the nutritional value—and taste—of the traditional variety is far superior. Interestingly, as consumers focus on overall wellness, products like calcium citrate chews 600 mg are gaining traction, further emphasizing the importance of balanced nutrition rather than simply reducing fat intake. With this in mind, it seems that the classic avocado’s appeal, with its rich profile of healthy fats, will continue to thrive, even amidst alternatives like lower-fat versions and supplements.