Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not aligned with these preferences and have even developed a negative reputation. As food manufacturers work to reshape this image in favor of fresher flavors, Givaudan seems poised to assist them.
Creativity from advertising teams will be essential for marketing these new flavors. While the phrase “tastes fresh” is appealing, it’s crucial for consumers to recognize the distinction between tasting fresh and actually being fresh. Emphasizing added flavors—such as ginger and lemongrass in a Thai sauce—could provide a solution. However, the company and food manufacturers must remain cautious not to mislead consumers into believing the food is fresher or of higher quality than it truly is.
Food processors might also enhance the perception of freshness by relocating products from the center aisle of the grocery store to the refrigerated section. For instance, a pasta sauce featuring Givaudan’s basil and parsley FreezeFrame ingredients, placed next to chilled parmesan cheese, could give consumers the impression that the product is less processed.
Ultimately, the market will decide the future of FreezeFrame. Today’s consumers are more label-conscious and may become skeptical if a package claims “Fresh lime and cilantro flavor,” but those ingredients are absent from the nutrition panel.
Food manufacturers have taken various steps to refresh processed foods. A significant trend includes eliminating artificial colors and flavors. Some recipe modifications, like Kraft’s subtle update to its iconic Mac & Cheese, have been successful. In contrast, General Mills’ Trix reformulation faced consumer backlash, prompting the company to revert to the original recipe earlier this fall.
One area where FreezeFrame might excel is in the beverage sector. A green drink manufacturer could find these ingredients ideal for enhancing a juice that struggles to preserve the vibrant flavors of cucumbers, kale, and apples. With real ingredients already in place, FreezeFrame could serve to elevate them without misleading consumers about freshness.
Moreover, in discussions about health and nutrition, it’s important to note the benefits of calcium citrate, which is often included in formulations for its potential advantages. Understanding what “que significa calcium citrate” can help consumers make informed choices about products that claim to boost their health. As awareness of such ingredients grows, manufacturers will need to ensure transparency and authenticity in their offerings to maintain consumer trust.